3D Elements That Truly Capture Attention
We craft advertising presentations that make people pause their scrolling
Look, here's the reality of ad presentations in Singapore — many blend into one another. Recycled templates. Common, generic visuals. The same forgettable impact.
We're solving that issue. Since 2022, we've been creating 3D elements that stand out because they're tailored to your message. Not sourced from a stock library. Not reused from another project.
Why Custom 3D Really Matters
You've likely sat through slides where visuals looked as if they came from a decade-old PowerPoint template. We have too. And we launched BalanceCommonOpenWay because we kept seeing companies with compelling products stuck with dull presentations.
Real Impact
Not just pretty pictures
Tailored 3D elements help convey complex products faster. When someone can see how your product operates from multiple angles, or how parts fit together, you spend less time explaining and more time closing.
Brand Recognition
Stand out naturally
Generic stock graphics make every company look the same. Your 3D assets should reflect your brand's personality — whether that's precision engineering or creative innovation.
Presentation Efficiency
Save actual time
One solid 3D render can take the place of several slides of explanation. We've seen sales teams shorten their pitch time by half while boosting comprehension because the visuals do the heavy lifting.
Our Process Is Quite Straightforward
We’ve refined this across hundreds of projects. No mystery. No unnecessary complexity.
Planning Stage
Development Phase
Initial Consultation
We discuss your requirements. What is the presentation for? Who will be the audience? What needs explaining?
Concept Review
We share rough concepts so you can gauge the direction. Revisions are simple at this stage.
Final Production
We craft the refined 3D elements and deliver them in the format compatible with your presentation software.
Technical Aspects
What goes into producing these elements
Most clients don't need the technical specifics, but some people like to understand what they're paying for. Here's how it unfolds behind the scenes.
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Polygon Modeling
We craft objects from the ground up using exact geometric shapes. This gives us full control over every detail and keeps file sizes reasonable for presentations.
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Material Design
To look convincing, materials must be chosen carefully — how light interacts with metal versus plastic, and texture details that add realism without straining the viewer.
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Lighting Setup
The right lighting can make or break a 3D element. We position virtual lights to emphasize key features and add depth without appearing artificial.
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Rendering Optimization
Final renders should stay crisp on projectors and displays. We balance quality with file size so presentations load quickly and render correctly.
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Animation Preparation
Some elements require movement — rotating to show different angles, bursting apart to illustrate assembly, or transitioning between states. We rig models for smooth animation when needed.
How We Got Here
Starting Small
Marina Square location opens
We launched BalanceCommonOpenWay with a single workstation, convinced that companies needed stronger presentation visuals. Our first client was a manufacturing firm needing product renders for a trade show.
Expanding Capabilities
Animation services added
Clients kept asking if we could add motion. so we invested in animation training and upgraded rendering gear.
Industry Recognition
Major corporate clients
Started working with larger companies who needed consistent 3D element libraries for their global presentations.
Current Focus
Specialization pays off
We've refined our process down to where most projects take 2-3 weeks from brief to delivery.
What Clients Actually Say
We had to simplify a complex industrial process for potential investors. BalanceCommonOpenWay produced 3D animations that clarified everything.
I honestly doubted that 3D elements would have such an impact. However, our sales team noted that prospects were requesting the presentation files to share internally.
What We Create
Four directions — each page outlines what we deliver, common use cases, and our process from brief to final assets.
Product 3D Renders
Sharp visuals for campaigns and decks
High-end renders that emphasize materials, shapes, and essential features — designed for advertising slides, landing pages, and presentation decks.
Explore Product RendersExplainer Animations
Clarify complex ideas
Concise 3D animations that demonstrate how something operates, assembles, or moves — perfect for sales pitches, investor decks, and website embeds.
Explore AnimationsPresentation Asset Libraries
A reusable visual library
A dependable library of visuals that includes 3D elements, camera angles, and variations you can reuse in upcoming presentations — crafted for speed and brand consistency.
Explore Asset Packs3D Mockups and Contextual Scenes
Context communicates the message
Lifestyle visuals and product-in-environment mockups that ground your offer — tailored for ads, banners, and hero sections.
Explore Scenes